About Us

How do we define the youth of today? Crazy? eccentric? or perhaps unpredictable! This generation of young people share more in common, in terms of day-today experiences, with peers in the other parts of the country and perhaps accross the globe than has ever been in the local scene.

Todays teens possess a strong sense of personal empowerment. For the youth, power is about having options; its about being able to shape their lives according to their own desires. Education, gatgets, TV and music, and the streets are the familiar powerful educators and tools that builds their enthusiasms and shapes their attitude that make it all happen

Staying connected and in touch, Moving from one place to the other with anything new are todays teens empowerment. CHANGE is the challenge that the youth is facing today.

The new generation expects more than place-to-place voice interaction and one-to-many broadcast communication. They grew with the wireless person-to-person voice interaction. Multichannel television and a virtual limitless internet, they have been taught to express themselves, they expect their opinions to carry weight and they assume their communication to be interactive.

Todays teens want to know whats out there. They are keen to learn about new options; theyre eager to try out new tastes, new ideas, new experiences. And they have the tools to discern whats relevant to them.

In 2007 Bum specifically will identify the actualization and motivation of the teens demands for stylish yet casual wears. offer demands for the emerging new lifestyle to satisfy their needs in the age when everything communicates, self-actualization, without self-expression is almost uithinkable; and is part of the other.

It is a period teens discovery and experimentation that is fueled by he said/she said, he wore/she wore, he did/she did mechanism. Bum will definitely differentiate its mix and surely serve it in aninnovative and distinctive way as its ultimate goal.